Pastel Studios, Hayward, CA — Founder and Creative Director
May 2019 - PRESENT
I founded Pastel Studios as a bridge for artists to connect with the resources they need to properly tell their story. Within my role, I focus on content creation and social media marketing. This includes graphic design, social media campaigns, creative direction for product rollout, photo, video, merchandise design, and more. Using research on market data, we reach targeted audiences to help artists expand their network and exposure. We’ve reached tens of thousands and seen growth across both social media platforms and sales platforms.
Neato Agency, San Francisco, CA — Vans Marketing Manager
January 2019 - May 2019
At Neato Agency, I worked directly with Vans to increase brand awareness amongst college students in San Francisco. I overlooked event planning and used social media marketing to bring new audiences into our creative showcases. Collaborating with artists, we had hundreds of guests attend our zine-making workshops and learn about the importance of culture at Vans. I created social media campaigns to get folks interested in the events and connect further with the brand.
University of San Francisco, San Francisco, CA — Graphic Design and Marketing Intern
September 2015 - January 2019
During my time at this internship, I created graphic design content to promote on-campus events and raise awareness to numerous initiatives held by the institution. I was responsible for communicating with event planners, and creating a promotional campaign based on their identified needs. I would design all graphics and distribute across multiple channels.
University of San Francisco, San Francisco, CA — B.A., Sociology
August 2015 - May 2019
Honors sociology student. Was awarded for my thesis work in which I wrote about the experiences of low-income students in higher education.